About Percival

Modern Menswear from London

Percival is a London menswear brand founded in East London in 2010.

Our idea is simple: take classic menswear and give it a fresh perspective.

We call it Subverting the Classics.

From shirts and knitwear to tailoring, jackets, trousers and everyday essentials, we create familiar pieces with unexpected fabrics, modern fits, distinctive colours and clever details.

Made to Be Worn

Percival clothing is designed for real life.

We believe a great garment should look good, feel good and become better as you wear it.

Our collections combine quality fabrics, thoughtful construction and a distinctly British approach to menswear.